Can You Trust Your CBD Source in an Evolving Market?

October 28, 2019  •  By Linda June

Can You Trust Your CBD Source in an Evolving Market?

Can you trust CBD? If you’ve ever tried a hemp-derived CBD product that left you yawning, you may have been a victim of mislabeled merchandise. In 2016, researchers tested 81 unique products from 31 companies.

They discovered that:

  • 36 products had more cannabidiol than labeled (not a bad thing but hampers efforts to determine the most effective serving size for your purpose)
  • 22 products had less CBD than labeled (sometimes way less)
  • 26 were accurate
  • 18 had up to 6.43 mg/ml of THC
  • Vape products were more likely to be over-labeled (have less CBD than quoted)

For consumers looking to CBD for natural relief from pain, anxiety and a host of other conditions, this variability in product was certainly distressing. But emerging markets always seem to carry risk until they can work out the kinks in favor of reliability.

The Paleo CBD Market

Keep in mind that 2016 pre-dates the 2018 federal legalization of industrial hemp and its products. That is to say, the market back then was about as transparent as a brick wall. The CBD products were produced either illegally in the states with no medical marijuana laws, legally in MMJ states or imported from abroad.

For decades, hemp imports were allowed for things like canvas, seed oil and fabrics. Once CBD became “a thing,” those foreign suppliers also ventured into the CBD market following the legal introduction of the first CBD product. Sadly, though, you never know what toxicity might be lurking in alien hemp.

As a phytoremediator, hemp draws heavy metals and pesticides out of the dirt and accumulates them in the plant. Unscrupulous hemp suppliers may well extract CBD from hemp used to clean soil prior to cultivating a food crop. With zero oversight on imported CBD, consumers should only buy products grown within a state-regulated USA hemp program. It’s just too risky otherwise.

To be clear, even domestically-produced CBD could fail a toxicity test. That’s why nearly all legitimate brands offer to show their Certificates of Analysis (COA) from third-party labs. These reports should provide you with the true levels of cannabidiol, tetrahydrocannabinol and any minor cannabinoids present. A report on pesticides, metals and mycotoxins (mold and mildew) should also be available for your review. Of course, if any toxic substances were found during testing, the merchant shouldn’t even have that lot up for sale.

CBD Product Accuracy is Key to Peace of Mind

Now days, it seems everyone and their brother has a CBD brand. That would be great news for consumers if all cannabidiol came from hemp farmers regulated by the states where it’s legal to grow. However, the market has yet to become fully transparent. You can still end up buying tainted or mislabeled CBD when you venture into this evolving market.

Why? Because CBD is all the rage, and some providers are chasing the dollar with no actual concern for your health. They don’t care if you ingest toxins – or even any CBD, for that matter. While not representing the majority of brands, sadly, sketchy products still wind their way through the internet and land on shelves in brick and mortar stores. You’re also likely to see them on displays in boutiques and at craft fairs. Although the availability of CBD has exploded – and that’s a good thing – it’s still wise to be wary.

With a market still struggling against dirty or mislabeled products, you may be tempted to wait to try CBD until you can feel more confident. But you don’t have to. Many above-board, transparent CBD suppliers have your back.

Evolving CBD Market Freezing out Questionable Products

Some brand-owners in the CBD industry would like to see heavy regulation from the Food and Drug Administration. Theorizing that the FDA will force extractors and packagers to properly test and label their products, they welcome another costly layer of bureaucracy. But if the food and supplement industries teach us anything, the FDA may provide little in terms of labeling accuracy and quality assurance.

The reality of the old, established nutritional supplement industry proves that shoddy products still make it to market. Caveat emptor – buyer beware – will likely remain true no matter how the CBD market evolves.

However, as the competition for consumer attention heats up, suppliers know that they must be willing to undergo close scrutiny if they hope to survive. Fortunately, third-party online retailers, such as The BWell Market, are gaining a strong foothold. We do the fact-checking for you. We review the COAs, investigate the hemp sources, reject foreign products, try the products and hand-pick the best to put on offer. When you know your online retailer has already done the heavy lifting on your behalf, you can rest assured that your selections are clean, legal and domestically-grown. As a marketing concept, this may become the standard one day.

As you shop for the best CBD, you may like to try our newly-acquired CBD Watermelon or Mango Belts by Flav CBD. These tasty gummies sport 10mg of pure, organic CBD isolate each. Thirsty after a weary search for pure CBD infused beverages? You’ll love Flav’s Lemonade Drink Mixes. They’re a delicious way to ingest 25 mg to start off your morning or afternoon. Effective, long-lasting and vetted with your health in mind, get yours today!


NCBI. Labeling Accuracy of Cannabidiol Extracts Sold Online. 2017

Congressional Research Service. Hemp as an Agricultural Commodity. 2018

Science Direct. Industrial hemp (Cannabis sativa L.) growing on heavy metal contaminated soil: fibre quality and phytoremediation potential. 2002

Linda June

Linda June

Linda Marie June is a prolific free-lance writer who believes it that CBD is an important, non-psychoactive supplement that stands to revolutionize the way we approach a vast array of diseases and conditions.